From its creation, en:dual's quest is blurring the lines that others deemed sacrosanct. It's a proclamation to the world that fashion could be more than what it has become. We envisioned a brand that refused to conform to the confines of convention. Juxtapositions of alternate chic and athleisure, masculinity and feminity to become experimental, edgy and audacious womenswear. To create a utopia where individuals can express themselves and where the dualities of their identities are not contradictions but harmonious unions.

Not conforming to the ordinary, navigating unchartered territories and defying convention. That is our story.