Fiori

Category
Retail Merchandising


Inspired by the Italian word for blossom, "Fiori" is a contemporary fashion brand dedicated to redefining women's everyday style.

Fiori revolves around a visionary concept that blends edgy, unique silhouettes with simplicity and comfort. It strives to honour the strength, creativity, and resilience women display daily from all walks of life. It celebrates femininity in all its forms, curves, and shapes.

Diploma in
Apparel Design & Merchandising

Ng Shao En

I believe in drawing inspiration from the world around me, especially from the remarkable women who have surrounded me throughout the years. With this ethos in mind, I aspired to create a brand that pays homage to the strength and resilience of women. Returning to my belief, I found inspiration in flowers, a personal favourite of mine. Women are flowers, gracefully blossoming throughout their lives, even facing challenges such as motherhood. Therefore, Fiori is dedicated to all the strong women, symbolising companionship and celebrating their enduring spirit.


Key Skills

Digital Marketing
Brand Experience
Retail Merchandising