Category
Retail Merchandising
YIN 印昔(yìn xī), which means "to seal the past", is deeply rooted in the rich cultural art of Chinese brush paintings & calligraphy. From the tranquil fluidity of ink to the dynamic brush strokes on paper, YIN seeks to capture their beauty and reinterpret them through a new medium.
As a contemporary bags and accessories brand, YIN's vision is reimagining this cherished heritage through interchangeability in design into wearable art for the modern young lady. The interchangeable bag straps and accessories allow individuals to create their unique style statement, immortalising this beautiful culture for future generations.
Diploma in
Apparel Design & Merchandising
I've always been captivated by the cultures around me. Their richness and beauty must be protected for future generations to cherish. Culture should not be static but evolve with time, preserving its core values and aesthetics through contemporary lenses.
As a designer, I aspire to do more than scratch the surface of my heritage; I want to take others on a journey to delve into its origins and underlying narratives. Drawing endless inspiration from them, I seek to ignite a sense of pride and connection to one's roots through my creations.
Key Skills
Brand Experience
Digital Marketing
Retail Merchandising