Category
Retail Merchandising
This accessory brand is born from the timeless elegance of Chinese White and Blue Porcelain (青花瓷). G U I 归昱, which means return, revitalises this cherished cultural legacy, returning it to its full glory. By integrating diverse materials and innovative production methods alongside our core metal and ceramic elements, G U I 归昱 transforms traditional artefacts into contemporary wearable art with the distinctive glossy finish of porcelain preserved. G U I 归昱 aspires to contemporise the heritage while maintaining its roots to ensure that the tireless efforts of the past persist and resonate with the future generations to come and secure its enduring significance in the annals of history.
Diploma in
Apparel Design & Merchandising
Every heritage deserves to be cherished and continued. This can be achieved through various means, all of which share the common goal of offering a platform for heritages to shine and garner awareness.
Modernising prints and designs alone does not do justice to a culture's depth and richness. Instead, I delve into the roots of each tradition, uncovering its stories and philosophy; I commit to modern advancements in production techniques to simplify and enhance accessibility. By incorporating these elements into branding, I aim to create an authentic and immersive experience that pays homage to the essence of cultures.
Key Skills
Brand Experience
Digital Marketing
Retail Merchandising