I've always wanted to explore fashion more. Still, I realised we often overcomplicate things, and brands have become increasingly niche. The desire to be unique often creates complexity in brands, which led me to wonder how brands can incorporate simple ideas but still stand out from their competitors. This is why, when developing my brand, I always felt that fashion should be fun and adventurous.

My design goal is to bring joy and smiles to people. At the same time, they feel good and comfortable wearing them, allowing them to be more carefree with their style and wear whatever they find appealing. Whether it's a casual day out or just lounging at home, I want people to take that step, have fun with fashion, and feel confident wearing any colours and combinations in their daily lives.

Key Skills

Retail Merchandising
Brand Experience
Digital Marketing