418

Category
Retail Merchandising


418, is synonymous with innovation and timeless elegance. It invites you into a world where modern aesthetics meets enduring craftsmanship. Beyond functional fashion, 418 takes pride in versatile pieces seamlessly transitioning from weather-specific wear to timeless wardrobe essentials. With the tagline "Elegance for Every Season," 418 is not just a brand; it's an invitation to confidently embrace life, regardless of the weather.

Diploma in
Apparel Design & Merchandising

Cher Hui Jie Mavis

I love functional merchandise, as I tend to carry many items when heading out. That's where the inspiration for this brand comes from: It's for people like me who love going out and want to avoid getting their items wet in Singapore's unpredictable weather.


Key Skills

Retail Merchandising
Digital Marketing
Retail Buying