Category
Retail Merchandising
Vice Versa embodies our brand's distinctive approach to utilitarian fashion, challenging norms and championing adaptability, freedom, and sustainability. The name prompts individuals to express themselves uniquely. It resonates with the modularity of our clothing, adding a profound layer of meaning.
Striking a balance between practicality and fashion is a universal struggle. Enter Vice Versa, a brand and a movement aiming to revolutionise utility fashion. Imagine clothing transcending mere fabric and stitches, adapting to evolving lifestyles, enhancing comfort, and instilling confidence while remaining environmentally sustainable. Vice Versa embarked on a mission to turn these ideas into reality.
Diploma in
Apparel Design & Merchandising
I've always valued the functionality of various items. Yet, clothing posed a challenge—finding pieces that truly made sense and could be fully utilised proved difficult. Thus, Vice Versa emerged, aiming to transcend clothing's conventional role by enabling adaptable styles for unique situations.
The entire design journey brought immense joy, from conceptualising the brand to crafting prototypes. Each step motivated me to explore enhancements continuously. Even as I believed a stage was complete, fresh ideas surfaced, compelling me to refine and improve, expanding my perspective. This ongoing improvement cycle deepened my engagement with the creative process, elevating my understanding and passion.
Key Skills
Retail Merchandising
Brand Experience
Digital Marketing