HORTENSIA

Category
Retail Merchandising


Hortensia is a modern accessories brand that blends cultural heritage with contemporary elegance. Inspired by the silhouettes of traditional hebao (荷包) and xiangbao (香包), our designs incorporate symbolic Chinese knot motifs, delicate embroidery, and functional elements for versatile, refined styling. With a focus on customisation and meaningful storytelling, Hortensia offers thoughtfully designed pieces that celebrate the tradition in a way that feels effortless and relevant for today's professionals and creatives. Our mission is to make cultural artistry accessible, allowing individuals to carry a piece of heritage wherever their journey takes them.

Diploma in
Apparel Design & Merchandising

Chua Wei Ling Charlene

Inspired by elegant women's fashion and accessories, I design with a focus on refinement and modern versatility. My approach goes beyond aesthetics—I believe in creating an organic brand experience where storytelling and soft selling build a meaningful connection with the audience. I focus on timeless details and pieces that resonate on a personal level. For me, good design isn't just about the product—it's about how it makes someone feel, how it fits into their life, and the quiet impact it leaves behind.


Key Skills

Retail Merchandising
Retail Buying
Digital Marketing