Category
Retail Merchandising
A point of growth and evolution.
At STEEL AND SOUL, we honour artisans - innovators who experiment, transforming raw materials into refined works of art. This requires precision, resilience, and overcoming boundaries. Inspired by the Japanese idiom "Onko chishin," which translates to studying the past to learn the new, we look at traditional craftsmanship and heritage in menswear. We recognise these intricate processes as a powerful form of storytelling, intertwining human creativity with materials.
In the era of innovation and technology, we intend to fuse traditional craftsmanship with textile techniques and technology, reconstructing artisanal menswear to honour the past and shape the future.
Diploma in
Apparel Design & Merchandising
I am driven by curiosity and always eager to understand the meaning behind things. Design, to me, is a constant process of discovery—one that requires depth, strategy, and intent. I analytically approach my ideas, immersing myself in research and user experiences to ensure that each concept is innovative, intentional, and functional. Design should be immersive, involving how we connect with it and how it impacts us. I bring these elements into all my projects, ensuring every idea has purpose and innovation.
Key Skills
Retail Merchandising
Brand Experience
Digital Marketing