Category
Retail Merchandising
Willow Wraith is more than a brand—it's a story woven from the dark, mysterious allure of the willow tree. Like cascading branches that sway and bend in the wind, our distressed clothing drapes effortlessly, reflecting nature's raw and rugged textures. Each piece embodies the tree's tangled branches and rough bark, representing strength, vulnerability, and freedom. Every rip and fray tells a story of resilience and fragility, resonating with those who reject societal norms, embrace self-expression, and find beauty in imperfections—just like the willow tree that thrives in places others overlook.
Diploma in
Apparel Design & Merchandising
My designs blend contrasting elements, like distressed textures and dyeing techniques, to craft unique pieces that challenge norms and redefine identity. I draw inspiration from diverse styles and aesthetics that unite like-minded individuals, empowering them to wear their vulnerabilities with confidence. Willow Wraith is built on the belief that fashion is self-expression—embracing individuality, imperfections and authenticity. More than clothing, it's a movement that encourages fearless creativity without limits. Rooted in sustainability, using recycled materials stands as a rebellion against waste—a statement that fashion can be bold and responsible. Each piece tells a story, proving imperfections make us extraordinary.
Key Skills
Retail Merchandising
Brand Experience
Digital Marketing