CALIRA

Category
Retail Merchandising


Calira creates Stories You Can Wear, Movements You Can Feel. Calira was born from the rhythm of Latin dances. We invite you to live soulfully, beautifully, and with passion through our vibrant motifs created to tell the story of Salsa. We aim to build a community where they can express themselves freely and are even pushed to do so through our immersive marketing strategies.

With Calira, you don't just wear fashion—you feel it. You become part of a celebration where culture, passion, and self-expression come alive. Are you ready to find Your Rhythm, Your Style, & Your Story with us!

Diploma in
Apparel Design & Merchandising

Samayoa Alexia Arriola

I design to give my culture a voice—I strongly believe that fashion has the power to awaken the soul, spark conversations and honour the cultures that shape us. As a Guatemalan, my community is often underrepresented. I turn to fashion to change that as I express and represent my culture in fashion design and business. This project is a heartfelt expression of my love for Latin dance and music culture, reflecting my identity and heritage. Through it, I hope to inspire others to celebrate, connect, and dance with us in this vibrant and soulful tradition.


Key Skills

Digital Marketing
Brand Experience
Fashion Design