νειn

Category
Retail Merchandising

νείn is a fashion concept that merges Greek mythology, sustainability, and technology into wearable art. Each piece tells a legendary tale, crafted from eco-friendly materials with innovative design techniques. The brand redefines fashion by integrating augmented reality (AR) and QR-linked storytelling, offering an immersive digital retail experience. Inspired by mythology, νείn transforms accessories into symbols of power and transformation, making every item a part of the wearer's journey. Balancing ancient narratives with futuristic aesthetics, νείn is more than just fashion—it's a statement of creativity, sustainability, and self-expression, bridging the past and the future through conscious design.

Diploma in
Apparel Design & Merchandising

Ayesha Sarah

The future of design is in our hands—and my design philosophy centres on creating visually striking products that are deeply personal to the wearer. With a focus on sustainability and mindful consumerism, I seek to craft artistic pieces that capture attention and foster a sense of emotional connection. By reimagining materials and adopting innovative techniques, I minimise environmental impact while maximising creative expression. My work transforms everyday items into statement pieces, challenging the boundaries between fashion, art, and sustainability—encouraging consumers to see beauty in what already exists rather than seeking constant newness.


Key Skills

Product development
Visual Communication
Craftsmanship