INOYA

Category
Retail Merchandising


Inoya is an innovative apparel and accessories label inspired by the Peranakan culture. We aim to preserve cultural narratives by digitally capturing and archiving stories and traditions and using technology like Generative AI and 3D printing to develop future-forward designs.

Diploma in
Apparel Design & Merchandising

Chen Xin

Culture is a part of everyone's lives. Yet, many feel disconnected from their own, resulting in parts of it fading over time. Peranakan culture has been largely overlooked and is fading, especially among the younger generation.

Through Inoya, I aim to bridge this gap by revitalising the Peranakan culture with fashion and technology. I am committed to preserving traditions and making them accessible to future generations through modern design and innovation.


Key Skills

Retail Merchandising
Brand Experience
Digital Marketing