Deep Dive

Category
Retail Merchandising

Deep Dive delves into the raw beauty and imperfections found in the natural world — from the fluidity of oceans to the textures of forests — translating these elements into thoughtful, wearable pieces. More than just clothing, Deep Dive tells stories about the environment, sustainability, and the unseen connections between people and the world around them.

At its core, Deep Dive is about slowing down, observing, and reflecting — encouraging a deeper conversation about how fashion can exist in harmony with nature rather than against it.

Diploma in
Apparel Design & Merchandising

Shahirah Irdina

I believe every piece of clothing should tell a story that makes people pause and think. My design approach is like taking a deep dive (hence the name!) into the small details of life: the textures of nature, the emotions we don't always say out loud, and the way something simple can carry so much meaning. I love playing with shapes, flow, and texture to create pieces that feel natural yet intentional—like they belong to the earth and the person wearing them.


Key Skills

Retail Merchandising
Brand Experience
Digital Marketing