FRAYL

Category
Retail Merchandising


A play on the words "fray" and "frail", FRAYL is a premium fashion brand where ruggedness meets delicate elegance.

With countless individuals feeling burnt out by our competitive and success-driven society, FRAYL aims to provide you with a space to lay back and be unapologetically you. No matter your quirks or failures, you are always welcome at FRAYL.

FRAYL is a project born out of the love we have for ourselves and the world around us. We ensure our materials are sustainably sourced, and our made-to-order products are handcrafted in-house.

Diploma in
Apparel Design & Merchandising

Cheyenne Ong Yu Qing

Through my journey as a design student, I have developed a passion for pushing creative boundaries and crafting meaningful art that inspires, empowers, and challenges societal norms. With a keen eye for innovation and storytelling, I aim to create thought-provoking designs that leave a lasting impression.

My work often reflects my personal emotions and experiences. By embracing vulnerability, I aim to create art that resonates with others and reminds them that they are not alone. I believe that individuality is a strength, and I strive to celebrate the beauty of being unique through my designs.


Key Skills

Fashion Design
Brand Experience
Digital Marketing