Dawn of the Rotten Eggs addresses the issue of the ungraceful behaviour exhibited by some Singaporeans in public places. This behaviour negatively impacts the people around them, affecting the overall experience in shared spaces. This project focuses on preventing more people from growing up with these behaviours rather than trying to change people. The solution is an annual campaign targeted towards parents and their children aged 7-10, who are primary school students from P1 to P4. Through a zombie-like storyline, the campaign aims to provoke thought and encourage people to reflect on the unpleasant occurrences witnessed daily.