Toddlers are innocent, playful and mischievous as they explore their world. While words may not be their most potent form of expression, they are great observers of mimicking the actions, words, and behaviours of those around them.

Today's societal pressures on appearance can undermine children's self-esteem, making it crucial to shape their identity and self-esteem during formative years.

FutureToolKids is a digital campaign that markets current societal flaw-focused tools for toddlers as they will inevitably face these challenges. It aims to raise the alarm and help parents nurture confident, secure toddlers before external influences affect their self-esteem.