plusminus

Category
Design for Health and Wellness


Why is being fat bad? Is it because you don't look good? Can't find clothes to wear? Afraid of being judged by others online and offline? Well, what if I told you obesity can cause up to 200 diseases, many of which are fatal?

plusminus is a branding campaign that aims to help overweight and obese people lose weight through personalised weight loss routines, healthily. Since weight loss is not a one-size-fits-all solution, plusminus categorises users according to seven personality types. You will get sorted into a category that focuses on the main reason why you're unable to lose weight. You can then access tips and more information about healthy weight loss to assist in your journey!

So, what are you waiting for? Let's shed those excess kilos!

Diploma in
Communication Design

Amanda Mei Chandran

Howdy, I'm Amanda! For as long as I can remember, I've been in love with art and how it changes the world. I am a fun, bubbly, and humorous person who enjoys a good coffee or matcha while working.

If I were to describe myself in three phrases, it would be bright colours, funky design, and chunky nail art.

I value creativity, ambition, and adaptability, all of which are my strong suits. As a designer, all these qualities are essential to keep up in this ever-changing world. I believe that my strong communication skills, along with my eye for design and crazy ideas, can make an impact as well!


Key Skills

Branding/Visual Identity
Graphic Design
Motion Graphics