Currency of $elf

Category
Design for Good


Value is two sides of the same coin. Currency of Self is an integrated campaign that flips how we define value. In a society where wealth often defines success, what if true worth was measured by who you are rather than what you earn?

Through a multi-touchpoint experience, this campaign challenges your relationship with money and invites you to reflect on your self-worth. Because the most powerful currency isn't in your wallet—it's within you.

Diploma in
Communication Design

Chong Hui-En Cassia Jochebed

Hello, I'm Jochebed! I am an aspiring creative designer passionate about transforming ideas into reality through my unique perspectives and intentional storytelling. I believe in crafting meaningful experiences that connect with people. My creativity extends beyond design to include how I engage and bring ideas to life. I approach every project with curiosity and authenticity, using design to inspire, challenge norms, and create lasting impact.


Key Skills

Branding
Conceptualisation
Art Direction