Clueless Friend Starter Pack

Category
Design for Health & Wellness


Ever felt helpless, not knowing the appropriate response to your friend's sharing? Join us on this journey as a Clueless Friend, where we combine playfulness with seriousness. People are trying their very best to understand the situations they are facing within their families. Our campaign expresses that it's ok to be unsure and clueless about the best response you can give. We want to help you on your journey to realise that it's the heart that matters and how we want to engage our friends.

Diploma in
Communication Design

Cheryl Soo Wen Ya

Hi, I'm Cheryl Soo! As an emerging creative, I believe good design should communicate clearly and effortlessly. I want to create visuals that speak for themselves, resonating with the audience without the need for over-explanation. My work is about reaching them through my illustrations and storytelling, leaving a lasting impression on them—no matter how crazy and wacky the idea is.


Key Skills

Illustration
Integrated Campaign
Branding