In a world where sound is both an escape and a constant presence, many young people unknowingly push their hearing to the edge. The Hearing campaign puts our hearing health on trial, challenging us to confront our listening habits before it’s too late. Through three phases, The Summoning, The Hearing, and The Appeal, the campaign disrupts, tests, and equips us with the tools to protect what we often take for granted. Because once the damage is done, there’s no going back.