Bai Bai is a visual identity that reimagines the joss paper burning ritual, blending tradition with sustainability and digital convenience. It introduces mascots that bring warmth and relatability, creating a personal and engaging user experience. Bai Bai features a digital app that tracks rituals, sends reminders, and includes a shared family journal to preserve memories. The app also helps users locate the nearest burner, offers insights into the environmental impact of joss paper burning, guides traditional rituals toward more sustainable practices in a modern context, and enhances convenience for local residents.