Category
Design for Culture & Traditions
Have you ever wondered if you're genuinely experiencing culture when you travel? We've all snapped photos at a tourist hotspot or grabbed a McDonald's meal abroad. That's pseudo-tourism. Too often, we stick to what's familiar and call it travel, but the real exploration goes deeper.
Holiday Exposé is an Airbnb campaign that challenges Gen Z travellers to break free from their comfort zones. Don't just stay at a local's—live with them. Immerse yourself in their daily life, traditions, and rituals. Locals reclaim their stories, while travellers build meaningful connections, turning tourism into cultural preservation.
Don't just visit; live it.
Diploma in
Communication Design
Hi, Farah here! I love going against the grain. I create to challenge ideas, impact others, and make people feel... something! Whether experimenting with unexpected concepts or adding a playful twist to the ordinary, I believe the best work comes from taking risks and enjoying the process.
When I'm not designing, you'll find me hiking, exploring new cultures abroad, or running a small jewellery business on Instagram—creating pieces that are my ode to Earth. Let's connect if you're into design, adventure, or enjoying discussing conspiracy theories over food!
Key Skills
Integrated Campaign
Art Direction
Conceptualisation