Category
Design for Good
Decode Mom's Love uncovers the hidden care behind every nag, reminder, and unnoticed acts of love from Asian mothers. Many Gen Z youths feel misunderstood, unaware that their moms' words and actions are expressions of love.
This Mother's Day, in collaboration with Google, the campaign helps Gen Z decode what their moms truly mean, turning everyday frustrations into moments of appreciation. Through humour, nostalgia, and storytelling, Decode Mom's Love fosters honest conversations and a deeper understanding between mothers and their children.
Diploma in
Communication Design
I am Fionn, an aspiring creative passionate about creating experiences that connect people. I believe that design goes beyond aesthetics; it has the power to shape emotions, tell stories, and bring people together. I am driven by the idea that design should make a difference, whether it's through a memorable campaign, a brand's unique voice, or a physical space that invites interaction. My work is rooted in empathy, understanding the audience, and using design to bridge gaps. I want to create meaningful connections that make people feel seen and heard while making every experience memorable.
Key Skills
Integrated Campaign
Branding
Spatial & Experiential