VeggiePals

Category
Design for Health & Wellness


VeggiePals is an interactive brand dedicated to making vegetables exciting for kids while supporting parents in building healthy eating habits. Through the VeggiePals website, children can play a gamified gardening game, learn about veggie benefits, and earn collectable character cards. Parents can explore a marketplace offering delicious, veggie-based snacks like Broccoli Bomber Chips and Carrot Crunch Chips. A special McDonald’s collaboration introduces VeggiePals-themed Happy Meals with nutritious options and exclusive collectables. By blending education, entertainment, and real-world food experiences, VeggiePals transforms vegetables from an everyday challenge into a fun, engaging, and delicious adventure for families.

Diploma in
Communication Design

Nam Jie Won

Hello! I'm Jiewon. With a passion for illustrating and a fan of entertainment, I think the world of design is a perfect place for creativity and the ability to be expressive to spawn—through countless styles and messages to convey. My world of design is always fun, playful, and explorative, and I strive to meet people like me and create art that connects with everyone.


Key Skills

Illustration
Branding
Graphic Design