More Than a Title challenges Singapore’s work-centric culture, where individuals prioritise livelihood over life, often at the cost of mental well-being and self-identity. This integrated campaign empowers individuals to reclaim their neglected passions and redefine success beyond their job titles. Through an interactive app, real-world activations, and community-driven experiences, it introduces the idea that self-worth and happiness require a multi-dimensional view of life. By fostering work-life balance, More Than a Title inspires a cultural shift. One where fulfilment is measured by career achievements and leading a meaningful and enriching life beyond work.