Category
Design for Empowerment
Phone Book is a social project that gives young adults in Singapore a space to be real about adulting. From career struggles to money woes and mental well-being, participants pick up the phone and answer prompt cards that dive into the everyday challenges of growing up in Singapore.
But the conversation doesn't just end there. Each response becomes part of a TikTok series, where the online community can chime in, share their experiences, and offer advice in the comments. Whether it's feeling lost about BTO, stressing over CPF, or figuring out what "work-life balance" even means, Phone Book reminds young adults that they're not alone in this journey.
Diploma in
Communication Design
I am Fella Herman, a graphic designer specialising in minimalistic and strategic design. With experience in branding, social media design, motion graphics, and video editing, I create clean, intentional visuals that enhance communication and storytelling. My work blends clarity, simplicity, and functionality, ensuring that every design is visually compelling and purposeful. Whether designing brand identities, crafting motion graphics, or editing videos, I focus on refined aesthetics and meaningful execution. I aim to bridge design with human experiences, creating impactful visuals that resonate with audiences and bring ideas to life through thoughtful, well-crafted design.
Key Skills
Art Direction
Branding & Visual Identity
Graphic Design