The Secret Hour

Category
Design for Good


Caregivers often give so much of their time to others, leading to exhaustion, stress, and burnout, making quality care harder to sustain. Supported by AIC Singapore, The Secret Hour campaign helps caregivers reclaim time for themselves through a dedicated 'Secret Hour' each day, enabling them to 'steal back' time to rest and recharge.

At its core is an AI-powered time management app that optimises schedules to carve out this self-care moment. It features personalised reminders, a rewarding system with points and digital badges, self-care tips, and a support page with caregiver hotlines and groups. Beyond the app, The Secret Hour extends into the community with rest spaces and awareness-driven touchpoints, ensuring caregivers have the time, space, and encouragement to care for themselves, just as they do for others.

Diploma in
Communication Design

Siti Nur Adzlyn Binte Abdul Razak

Hi! I'm Adzlyn, an aspiring designer who loves creativity in all its forms. (^◡^)

I've loved art for as long as I can remember, growing up surrounded by design and naturally diving into it. What started as doodles became a full-blown passion, and I realised how much I enjoy visually bringing my ideas to life.

Inspired by music, pop culture, and the world, I'm always exploring new perspectives and experiences to spark creativity. I love collaborating to bring ideas to life, embrace new challenges with an open mind, and am always eager to learn and grow my skill set!

To me, great design isn't just about making things look good—it's about telling stories, creating experiences, and leaving an impact.

Still learning, still experimenting, and always excited for what's next! (๑˃ᴗ˂)ﻭ


Key Skills

UI/UX
Branding
Integrated Campaign