WAKUWAKU fuels a child's imagination with a modular play system of building panels, connectors, and expansion packs. Through the interactive app, children document builds, earn badges, and access creative prompts like "Build What You See," which generates structures from real-world images. The app also suggests collaborative play ideas and tracks play habits to recommend STEM-based expansion packs, ensuring long-term engagement. Beyond play, WAKUWAKU transforms into functional furniture like stools and shelves, growing with the child. By promoting sustainable purchasing and evolving with a child's needs, WAKUWAKU ensures joy, creativity, and practicality throughout childhood.