Module Overview
Ever wondered why service standards differ between the cafes you visit or the online stores you browse? Would you like to find out more about the service industry and how you can enhance customer experiences and make a difference in performance and process standards?
This module focuses on the knowledge and skills you will need to excel in the service industry. It will equip you with the fundamentals of setting service standards and how to create an impactful customer experience. You will get to apply concepts learnt to scenarios and projects, including fun role-playing sessions!
Students will also engage in fieldwork comprising of a visit to an F&B outlet and be involved in designing an online questionnaire using an online survey tool. Talks by industry practitioners, case studies as well as sharing sessions on education and career opportunities by poly lecturers and/or graduates from related field(s) will be incorporated to provide informed education and career choices to the students.
This module will be conducted within a duration of 22.5 hours.