Jump to Section

Module Overview

Do you know that an increasing percentage of Singaporean millennials aspire to become their own bosses? In addition, Singapore is a hub for investment funding in the region. With such an attractive landscape for business start-ups, are you interested to learn what it takes to start a business? This module introduces the fundamentals of innovation and entrepreneurship to students. Students will learn to adopt an entrepreneurial mindset, generate creative ideas, set up a business and market their products/services. These will be implemented through in-class exercises and a group project to create a simple business/marketing plan.

 

This module will be conducted within a duration of 22.5 hours.

 

What You'll Learn

At the end of the module, students will be able to:

 

  1. Generate potential ideas for a business start-up using the Idea Generation technique                   
  2. List the requisite skills and mindset of entrepreneurs                                   
  3. Develop a simple marketing plan of a business idea using the 4Ps of Marketing framework
  4. Pitch and present a marketing plan for a business start-up via the Elevator Pitch format

 

Assessment Components

Students will be assessed based on the following:

 

  1. Class Participation 
  2. Assignments
  3. Quiz
  4. Pitching Presentation                                                                 
  5. Marketing Plan/Video

 

Completion criteria

Students are required to:

 

  • Fulfill at least 67% of the attendance and
  • Obtain a pass mark of at least 50% upon completion of the module.

Module Schedule & Registration

For details of the ApLM@Poly module runs and registration, please visit ApLM Portal.

 

AEM-ied

Main

Contact Details

ApLM@Poly is designed for MOE Secondary School students.

For module enquiries, please contact:

For general enquiries, please contact the overall coordinator:

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

CHECK OUT OTHER COURSES

GO
VIEW THE FULL COURSE LISTING
Pet Course Search

We use cookies to offer you a better browsing experience. By continuing, you are agreeing to the use of cookies on your device as described in our privacy statement.

Accept