1. To optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.
   
   
2. To create, execute and optimize an effective ad campaign using either Google Ads or META Ads.
   
   
3. Display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using either Google Ads or META Ads.
   
   
4. To understand the strengths/weaknesses of email marketing strategy, email campaigns and results.
   
   
5. To use Google Analytics to evaluate your audience, measure the success of your acquisition, understand engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Level

Beginner

Assessment

Leaners shall have to prove their skills by completing all the above projects

Certification

To earn the nanodegree e-certification, you must pass every project in this programme.