Mr Gavin Lum
Senior Lecturer, School of Business

Gavin is an accomplished educator, strategist, and cross-cultural expert dedicated to guiding the next generation of leaders and businesses toward success in the global economy. With extensive experience in advertising, brand marketing, and cross-cultural communication, he helps organizations navigate dynamic markets—particularly in China—by unlocking new opportunities and bridging cultural divides. Fluent in both English and Mandarin, Gavin empowers individuals and businesses to thrive in an interconnected world, leveraging his deep understanding of consumer behavior, youth culture, and strategic brand development.

For over two decades, Gavin has worked with global brands like Nike, adidas, ANTA, and lululemon creating iconic campaigns that resonate across cultures and drive growth. His expertise spans sports marketing, digital transformation, and omnichannel strategies, where he has helped brands like Lululemon successfully engage with Chinese audiences through platforms like WeChat and Red. Passionate about education, he designs training programs that equip future leaders with the knowledge and skills to excel in today’s rapidly evolving markets. With a vision to foster innovation through cultural understanding, Gavin continues to inspire meaningful connections and sustainable growth across borders.