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Course Overview

Imagine a world where your words, images, and stories hold the power to captivate audiences and shape narratives. Step into the vibrant world of media and communications, where every story has the power to captivate, inspire, and influence.

 

This course exposes you to an array of highly sought-after skills in journalistic writing, digital content creation and media production. Collaborate with like-minded peers to create exciting editorial and edutainment content for our campus news portal, Stories & Co., and our on-campus radio station, RadioActive.

 

You'll learn to incorporate storytelling with digital communication skills to create strong business narratives with a green mindset. Through our industry partnerships, you'll get opportunities to work on collaborative client projects where you'll create engaging content to connect communities and forge lasting impressions.

 

 

What is CMM?

 

Shaping Tomorrow’s Storytellers

 

Making a Creative Difference

 

Agile Effective Communicators


     Watch this to find out more.

 

 

Entry Requirements

To be eligible for consideration for admission, applicants must obtain 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus Points) and meet the minimum entry requirements of this course. CCA cannot be used to meet the minimum entry requirements.

Subject
Grade

English Language (EL1)*

1-4

Mathematics (E or A)

1-7

Any one of the subject in the 1st group of relevant subjects for ELR2B2-A Aggregate Type

  • Art
  • Business Studies
  • Combined Humanities
  • Economics
  • Geography
  • Higher Art
  • Higher Music
  • History
  • Humanities (Social Studies, Literature in English)
  • Humanities (Social Studies, Literature in Chinese)
  • Humanities (Social Studies, Literature in Malay)
  • Humanities (Social Studies, Literature in Tamil)
  • Humanities (Social Studies, History)
  • Humanities (Social Studies, Geography)
  • Intro to Enterprise Development
  • Literature in English
  • Literature in Chinese
  • Literature in Malay
  • Literature in Tamil
  • Media Studies (English)
  • Media Studies (Chinese)
  • Music
1-6
2025 Planned Intake
80
Net ELR2B2 aggregate range (2025 JAE)
6 - 13

* Sijil Pelajaran Malaysia (SPM)/ Unified Examination Chinese (UEC) holders must have a minimum of grade 4 for the relevant English Language subject (e.g. Bahasa Inggeris).

Admissions Exercises

Coursework

What You'll Learn

You will learn basic concepts and skills in journalism, visual communications and marketing to help you build your foundation.

Subject Code Subject Credit Units
icon-arrow-orange BAF1010 Business Accounting

This module provides students with an understanding of core accounting principles from the preparation of accounting entries to the financial statements of businesses. In addition to gaining practical knowledge of accounting, students will also learn to perform financial ratio analysis to draw critical insights, assess business performance and make impactful recommendations to management for improvement.

4 icon-arrow-orange
icon-arrow-orange BBS1001 Business Psychology & Management

This subject introduces foundational management functions and how these practices are undergirded by psychology concepts and principles. It explores how fundamental psychology principles such as motivation, group dynamics, and leadership can provide insights into human behaviours and factors that should inform management practices relating to planning, organising, leading and controlling. It will highlight the importance of interpersonal and & teamwork skills in a business environment.

4 icon-arrow-orange
icon-arrow-orange BBT1010 Business Technology & Analytics

This subject provides an overview of how digitalisation and business technology impact the future of work and businesses. It also encompasses the utilisation of digital information and applications to facilitate decision making and problem solving through data analysis and visualisation.

4 icon-arrow-orange
icon-arrow-orange BCM1014 Media Writing

This subject provides a foundation in the principles and concepts involved in writing script for the media. It explores the various stages of script writing which includes conducting research, conceptualising of ideas or stories and producing treatments which lend themselves for commercialisation. Key aspects on writing effective scripts include the various script styles and format will also be covered.

4 icon-arrow-orange
icon-arrow-orange BCM1015 Journalism Fundamentals

The subject is an introduction to the fundamentals of covering and writing news. It will encompass media literacy skills, quick identification of news events, efficient gathering of information and fast reporting on the various mass media platforms available.

4 icon-arrow-orange
icon-arrow-orange BCM1017 Visual Communication

This subject provides an introduction to the theories and practice of design graphics and photography. It will cover key areas such as principles of design, composition techniques, and camera controls.

4 icon-arrow-orange
icon-arrow-orange BCM1018 Digital Media Fundamentals

This subject introduces students to the fundamentals of User Experience Design (UxD) methods and tools where students will learn to produce user-centric digital deliverables.

4 icon-arrow-orange
icon-arrow-orange BEC1007 Business Economics

This subject covers the fundamental principles of economics for understanding how individuals and firms make decisions. It will focus on the various aspects of the product market: demand and supply, elasticity, market competition and product differentiation. It also includes an overview of macroeconomic indicators, the government’s macroeconomic objectives and policy tools.

4 icon-arrow-orange
icon-arrow-orange BMK1005 Marketing Fundamentals

Generating revenue and leads for opportunity is the lifeblood and core critical function for all businesses. This subject covers the basic concepts and practices of the modern marketing process by leveraging on the understanding of consumer behaviour, market segmentation, target marketing, positioning and marketing mix.

4 icon-arrow-orange

Graduation Requirements
Cumulative Grade Point Average
min 1.0
TP Fundamentals Subjects
40 credit units
Diploma Core Subjects
82 credit units
Total Credit Units Completed
min 122 credit units

Career Prospects

Course Review

Course Fees

PET Course Fee

Main

The table below shows the total subsidised fees (inclusive of GST) payable. 

ADMITTED INSINGAPOREANS
(Aged below 40 in the year 2024) 
SINGAPORE PERMANENT RESIDENTSINTERNATIONAL STUDENTS
2025S$3,179.65S$6,509.65S$12,570.15
2024S$3,068.75S$6,298.75S$12,159.25

 

WHEN DO I PAY?

There are 2 semesters in each Academic YEAR (AY). The billing periods for AY 2024/2025 are:
Semester 1:  21 April 2025 -19 October 2025
Semester 2:  21 October 2025 -19 April 2026

Fees are billed and payable by semester. They are usually payable in June for Semester 1 and December for Semester 2.

MORE DETAILS ON FEES AND FINANCE

View course fees for other intakes, subsidies, grants, bursary and awards at the Fees & Financial matters section. 

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