This subject covers the principles of user-centred design and designing user interfaces. Students will develop an effective digital solution through user research, wireframing and prototyping.

This subject emphasises the relationship between design principles, animation and motion graphics fundamentals. Students will experiment with motion graphics while exploring the potential of time-based media.

The subject covers different techniques in image creation. Students will create an original and spontaneous composition through an exploratory approach. In addition, they will also explore user interaction with the digital creation.

This subject covers researching on current consumer trends to develop different content types and elements of story to produce a campaign. This will provide insights to the latest trends and innovations in the advertising industry.

This subject provides the fundamental awareness of a business model and how design management may be incorporated in the work environment. Students will develop product and process innovation ideas for businesses such as inverting the traditional business model to align with the business needs.

This subject covers the knowledge of branding as a critical strategy for businesses in today's context. It will examine brands that incorporate design methods to express the brand’s identity and to engage consumers through various touchpoints such as products, services, and environments.

This subject introduces the fundamental knowledge and tools in data analytics, principles of infographics and data visualisation in context of design research. Student will learn how to translate the data and effectively present the information in visual format.

This subject introduces analytical and rational implementation of strategies, as well as best practices for marketing to engage consumers. It covers the various approaches towards content development for different social media platforms.

This subject covers advertising insights, understanding of different media channels such as social media, outdoor print as well as addressing communication strategies including the effective use of metaphors, iconography, idioms, allegories, clichés and methodologies.

This subject covers the iterative design process to solve design problems related to digital products. Students will experience the project from end-to-end by crafting user personas, developing customer journey mapping to prototyping a multi-device solution.

This subject covers the overview of front-end web development and the web digital ecosystem. Students will learn to build their own interactive and responsive websites by writing their own lines of code.

This subject focuses on the emergence of new technology in digital experiences that can engage consumers in a more interactive way. Students will gain experience in designing and developing ideas for the future by exploring emerging technologies.