Be equipped with essential tools for design thinking, allowing you to structure ideas effectively and focus on user-centered innovation. You’ll learn to conceptualize business solutions by applying research-driven insights, creating prototypes, and conducting feasibility assessments, ensuring that your strategies are both innovative and practical for real-world implementation.

This subject focuses on exploring design thinking as a powerful tool for enhancing products, services, or experiences, while also providing step-by-step insights into the design thinking process to facilitate creative problem-solving. Participants will apply the design thinking framework to develop practical and innovative solutions aimed at overcoming various business challenges.

You will understand the concept of a business model and utilise the business model canvas, alongside an introduction to strategy and strategic frameworks. Additionally, participants will explore the impact of technology on business models and learn how to effectively use the value proposition canvas.

This subject focuses on effectively pitching and gaining buy-in for innovation by examining how innovative companies foster and nurture an innovation mindset within their organisations. Participants will learn strategies to build momentum for the success of innovation projects, as well as techniques to persuade stakeholders and overcome resistance to change, ensuring support and active engagement in driving these projects forward.

This subject focuses on crafting and executing successful digital product management strategies. Students will learn to formulate effective Go-To-Market strategies and refine Minimum Viable Products (MVPs) for long-term success, while covering product management methodologies tailored for digital products and services, while ensuring the ethical and governed use of AI. Key areas include market research, defining product strategy, maintaining product roadmaps, enhancing user experience design, collaborating with agile development teams, and monitoring product performance. Emphasis is placed on cultivating collaborative relationships with engineering teams and stakeholders to ensure smooth product implementation from initial planning to ongoing support.

The subject culminates what has been imparted from the course and allows students to develop innovative digital products with a focus on product management in the digital. It encompasses digital solution prototyping using the design thinking framework, effective management of digital product projects, and persuasive pitching and presentation strategies.