Advanced Social Media Marketing for Business Growth and Customer Engagement

SkillsFuture Series

Advanced Social Media Marketing for Business Growth and Customer Engagement

Duration 2 days

Certificate TP Certificate

Course Overview

This two-day masterclass is designed to empower professionals with actionable social media marketing strategies for engaging customers and driving growth through key social media platforms: Meta (Facebook and Instagram), TikTok, LinkedIn, and YouTube. Participants will dive into creating high-impact content, deploying effective social media paid campaigns, and utilising data-driven insights to foster meaningful connections with their audience. The course includes hands-on activities for setting up Paid campaigns and content creation.

Who Should Attend

Marketing Managers and Directors
Social Media and Community Managers
Digital Marketing Specialists
Brand and Communications Executives
Content Marketing Strategists
Advertising and Media Planners

What You'll Learn

Design Omni-Channel Social Media Marketing Strategies:

Devise comprehensive social media marketing strategies that capitalise on the unique strengths of Meta (Facebook and Instagram), TikTok, LinkedIn, and YouTube, ensuring a seamless customer engagement experience across all platforms.

Master Platform-Specific Paid Campaigns for Social Media Marketing:

Construct and implement tailored paid media campaigns for each social media marketing platform, utilising advanced targeting and creative strategies to maximise engagement and conversion rates.

Leverage Social Media Analytics for Informed Decision-Making:

Analyse and interpret social media metrics from each platform to make data-driven decisions, refining strategies to improve return on investment (ROI) and meet key performance indicators (KPIs).

Establish Social Media Content Pillars for Audience Growth and Engagement:

Develop and maintain content pillars tailored to the audience demographics and content preferences on each social media platform, ensuring brand messaging is consistent yet optimised for engagement and audience growth.
Gain practical experience in creating engaging social media content using Canva and Capcut, with a focus on visual storytelling and video editing.

Certification

Participants who meet at least 75% of the required course attendance and attempt the assessment will be awarded the Certificate of Completion.

For more information on course fee / schedule, or to apply,

CLICK HERE

Lecturer/Trainer Profile

Mr Kelvin

Kelvin is the managing partner of MINISTRY, a digital consultancy within the GOVT Group. As a seasoned agency leader, marketing consultant, and educator with over two decades in the industry, Kelvin specialises in developing impactful, data-driven digital strategies for various prominent brands. His work has earned several digital effectiveness awards for clients, including Scoot, Audi, Klook, Doctor Anywhere and Wine Connection, with notable recognition in social media effectiveness and data-driven performance marketing. As an educator, Kelvin brings tangible client experiences into the classroom, blending theoretical and practical learning in digital marketing.

Course Contact

Enquire Now
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

CHECK OUT OTHER COURSES

VIEW THE FULL COURSE LISTING