Sustainable Marketing

SkillsFuture Series

Duration 1 Day

Certificate TP Certificate

Course Overview

Marketing has traditionally centred around promoting the success of a product or service. Indicators such as sell-through rates used to be the key factor in determining success. In today’s context, less seems to be more. As consumers become more informed and conscious of sustainability, businesses that actively consider the Triple Bottom Line are now winning customers by meeting their demands and expectations through its sustainability efforts.

This is a foundational course in sustainable/green marketing. It aims to help marketing and communications executives understand what constitutes sustainable marketing and best practices around green marketing. They will be equipped to rethink their existing marketing plans and apply the principles from the course to their own corporate marketing plans. They will also be aware of the ethical pitfalls and the approaches to avoid them.

Who Should Attend

Marketing executives
Communications executives
Brand executives
Event marketing executives
Executives in product development roles
Business owners

What You'll Learn

This is a 1-day workshop programme

At the course, participants will:

Learn why Environmental, Social, and Governance (ESG) factors matter and how Singapore is moving towards a greener future.
Learn what is sustainable marketing and how to articulate its value and impact areas.
Learn how to develop sustainable marketing propositions with guiding principles.
Learn how to leverage tools to communicate sustainable marketing.
Learn the ethical pitfalls of greenwashing and greenhushing, and how to avoid them.
Apply sustainable marketing principles with a real-life case study.

Certification

Participants who meet at least 75% of the required course attendance and pass the assessment will be awarded a Certificate of Completion.

For more information on course fee / schedule, or to apply,

CLICK HERE

Lecturer/Trainer Profile

Ms Melissa Fu
Lecturer, School of Business

Melissa has over ten years of experience in marketing communications, specialising in sustainability communications. Before joining Temasek Polytechnic in 2023, she was the Head of Communications for Asia-Pacific and a member of the APAC Climate Change Council at Randstad Enterprise.

Prior to Randstad, Melissa worked for several organisations that believe in the importance of ESG. This includes ENGIE Group, Kellogg Company and the British High Commission Singapore. She was also part of the City Developments Limited sustainability team that inaugurated the Singapore Sustainability Academy in 2016.

Melissa graduated from the National University of Singapore with a Bachelor of Arts in Communications & New Media, and Geography in 2012. She also completed her Master of Mass Communication at Nanyang Technological University in 2014.

https://www.linkedin.com/in/melissafu

Course Contact

Enquire Now
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

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