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Course Overview

Are you intrigued by how design and technology is used to enhance brand experiences? Do you take a second look at beautifully crafted packaging, user-interface designs on apps, websites and engaging outdoor advertising? Humans are visual creatures, and eye-catching designs and messages can influence how we perceive products and brands.

 

Our unique and diverse curriculum cuts across graphic design, business and technology. Gain a strong understanding of visual communication and equip yourself with skills in persuasive advertising, digital and interactive design, visual story-telling and more. This will help you to create human-centered designs that are strategic, meaningful, and captivating.


Develop critical thinking and problem-solving skills that are necessary for creative careers in growing sectors such as media, healthcare, retail, financial services and infocomm technology.


Through exposure to real-world industry projects, you will learn to dissect briefs and deliver convincing pitches. Become a versatile professional who creates fresh and impactful designs to communicate messages effectively in evolving environments.

 

The future is yours to design.

Entry Requirements

To be eligible for consideration for admission, applicants must obtain 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus Points) and meet the minimum entry requirements of this course. CCA cannot be used to meet the minimum entry requirements.

Subject
Grade

English Language (EL1)*

1-7

Mathematics (E or A)

1-7

Any one of the subject in the 2nd group of relevant subjects for ELR2B2-D Aggregate Type

  • Art
  • Biology
  • Biotechnology
  • Chemistry
  • Computing / Computer Studies
  • Creative 3D Animation
  • Design & Technology
  • Design Studies
  • Food & Nutrition/ Nutrition & Food Science
  • Electronics / Fundamentals of Electronics
  • Higher Art
  • Media Studies (English)
  • Media Studies (Chinese)
  • Physics
  • Science (Chemistry, Biology)
  • Science (Physics, Biology)
  • Science (Physics, Chemistry)
1-6
2025 Planned Intake
75
Net ELR2B2 aggregate range (2025 JAE)
5 - 11

Note: Applicants who have partial or complete colour appreciation deficiency should not apply for this course.

Admissions Exercises

Coursework

What You'll Learn

Learn everything you need to know about the fundamentals of good graphic design – from the digital toolkits to photography, editorial work, typography and more. Hone your design sensitivity with the many briefs, projects and critiques coming your way.

Subject Code Subject Credit Units
icon-arrow-orange DIM2384 Applied Typography

This subject focuses on how typography and grid systems are applied to produce consistent and effective layouts using a desktop publishing software. Technical topics such as type anatomy, classification, measurements and the construction of grid systems will be discussed with factors that influence the selection, manipulation and composition of type in a layout design. The subject also explores typography as an expressive medium for communication.

4 icon-arrow-orange
icon-arrow-orange DIM2385 Art Direction

This subject focuses on using art direction to guide and strategise the generation and communication of creative ideas. It provides an understanding of visual literacy through elements, principles, metaphors and tonality for designers to craft mood boards, style boards and content guides. By applying the mood board into visual designs targeted at the identified audience, designers will effectively respond to professional client briefs in a directed manner.

2 icon-arrow-orange
icon-arrow-orange DIM2386 Creative Storytelling

This subject focuses on the importance of storytelling and content writing. It introduces the function and purpose of crafting a story through writing, and then examining our human-content relationships. It provides the fundamentals of storytelling and writing for the new communication landscape. Topics include creating compelling stories that sell products, brands and values, how storytelling adds value to a campaign, and how brands connect with the audience more effectively.

2 icon-arrow-orange
icon-arrow-orange DIM1368 Design for Print

This subject focuses on the crucial aspects of design for print production. It will cover topics such as final artwork preparation, pre-production and finishing techniques, offset and digital printing processes, sustainability considerations in materials, and packaging formats in design.

4 icon-arrow-orange
icon-arrow-orange DIM1369 3D Visualisation

This subject will introduce the use of 3D images in a design context. Using relevant digital software, it will focus on creating 3D images by exploring different forms, lighting and dimension. Topics will also include the principles and elements of 3D form production for application in digital environments and 3D printing outcomes.

4 icon-arrow-orange
icon-arrow-orange DIM1370 Brand Strategy

This subject focuses on using brand strategy as a tool to develop a brand proposal. The topics covered include analysing the competitive landscape, market differentiation and positioning, brand archetypes, brand blueprint, defining the target audience and identifying the best way to engage them.

2 icon-arrow-orange
icon-arrow-orange DCF1038 Aesthetics for Design

This subject introduces the aesthetic and communicative aspects of design. Key topics include the elements of visual art, principles of design, basic drawing techniques and fundamental applied typography, and will explore integrating different sensorial qualities to expand the aesthetic experience for effective design communication.

4 icon-arrow-orange
icon-arrow-orange DCF1037 Design in Context

This subject explores the context, influence and motivations in creative practices led by global art, design and film movements across various periods. It will cover the study of design trends and socio-political climates to translate design inspirations using the appropriate terminology and language in both writing and oral presentations.

2 icon-arrow-orange
icon-arrow-orange DCF1036 Discovering Design

This subject will cover the essential ideas, tools, processes and techniques of the various disciplines within design. It provides the framework to develop creative confidence towards learning in design by acquiring fundamental knowledge, attitudes, and mindsets necessary to build design conversance.

2 icon-arrow-orange
icon-arrow-orange DCF1039 Form & Materiality

This subject will introduce prototyping and tactile manipulation in relation to form and function. The subject provides the framework for exploring form, proportion and hierarchy, with a focus on 2D and 3D drawings, interacting with both hard and soft materials, and journaling.

4 icon-arrow-orange
icon-arrow-orange DCF1040 Visual Narratives: Photography

This subject provides an overview of the power of visual narratives through a variety of photographic directions. It includes the fundamentals of camera skills such as shutter speed control, depth of field, sensor sensitivity, exposure and angle of lenses, basic principles of photography, and the narration of a story through a series of photographic images.

2 icon-arrow-orange
icon-arrow-orange DCF1041 Visual Narratives: Videography

This subject will cover the use of electronic cinematography techniques to tell a story. Key topics include mobile videography, visual composition, shutter speed control, depth of field, sensor sensitivity, exposure and angle of lenses, lighting concepts, audio and post-production, and video sequencing in creating visual narratives.

2 icon-arrow-orange

Graduation Requirements
Cumulative Grade Point Average
min 1.0
TP Fundamentals Subjects
36 credit units
Diploma Subjects - Core Subjects
80 credit units
Diploma Subjects – Elective Subjects
min 6 credit units
Total Credit Units Completed
min 122 credit units

Career Prospects

Course Review

Course Fees

PET Course Fee

Main

The table below shows the total subsidised fees (inclusive of GST) payable. 

ADMITTED INSINGAPOREANS
(Aged below 40 in the year 2024) 
SINGAPORE PERMANENT RESIDENTSINTERNATIONAL STUDENTS
2024S$3,087.65S$6,317.65S$12,143.25
2023S$3,076.95S$6,306.95S$12,142.75

 

WHEN DO I PAY?

There are 2 semesters in each Academic YEAR (AY). The billing periods for AY 2024/2025 are:
Semester 1:  15 April 2024 – 13 October 2024 
Semester 2:  14 October 2024 – 20 April 2025

Fees are billed and payable by semester. They are usually payable in June for Semester 1 and December for Semester 2.

MORE DETAILS ON FEES AND FINANCE

View course fees for other intakes, subsidies, grants, bursary and awards at the Fees & Financial matters section. 

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