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Diploma in Design & Media (Digital Content Creation & Management)
Duration
2.5 years (Part-time)
Frequency
7pm - 10pm, 3 times a week
Certificate
Part-time Diploma & Post-Diploma
| REGISTRATION PERIOD 6 Nov 2024 - 26 Jan 2025 |
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| COURSE DATE | 21 Apr 2025 - 18 Apr 2027 | COURSE DURATION / FREQUENCY | 3 hours/session (3 days/week) |
| MODE OF LEARNING | Facilitated Learning (Face-to-Face/ Online Synchronous) and Asynchronous E-Learning | COURSE VENUE | Temasek Polytechnic |
This course equips you with essential skills in Content Creation and Brand Management, preparing you to drive value across various industries by harnessing strategic media insights. With a focus on Content Management and Media Strategy Development, you will learn to create impactful social media content that resonates with target audiences. Core topics include social media metrics, research and analytics, and contemporary trends, empowering students to make data-driven decisions.
Practical modules cover Script Writing, mobile videography, digital photo storytelling, live streaming production, and graphic design. Through these areas, you will be ready to implement engaging, trend-aligned content strategies that elevate brand visibility and foster business growth in today’s competitive digital landscape.
MASTER CONTENT CREATION & BRAND MANAGEMENT
Learn the art of content creation and brand management to develop captivating digital media assets that enhance brand identity and drive audience engagement.
DEVELOP MEDIA STRATEGY & SCRIPT WRITING SKILLS
Build expertise in media strategy development and script writing to create effective, targeted content across platforms.
COMPREHENSIVE CONTENT MANAGEMENT
Acquire the skills to manage digital content efficiently across various platforms through advanced content management techniques.
What You'll Learn
Upon graduating from the course, graduates should be able to:
- analyse brand and consumer needs to create digital content that strategically enhances businesses;
- apply electronic cinematography techniques, audio fundamentals and basic editing skills to bring stories to life;
- produce scripts and content designed for social media; and
- understand media management and deliver convincing business pitches;
To be awarded the Diploma in Design & Media (Digital Content Creation & Management), participants are required to complete a total of 5 modular certificates (MCs). A certificate will be issued upon successful completion of each MC.
| Subject Code | Subject | ||
|---|---|---|---|
| DCE069J | Visual Narratives: Videography
The subject will cover the use of electronic cinematography techniques to tell a story. Key topics include operational basics of camera and lighting equipment, exposure and lighting techniques, mobile videography and visual compositions. The subject will also explain the essential job descriptions and the roles and responsibilities of an efficient film crew. |
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| DCE070J | Video Editing
The subject provides an introduction to the principles of non-linear video editing, covering a detailed walkthrough of the post-production process. This subject also covers an overview of basic editing techniques that are required to get started in the process of video editing. |
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| DCE071J | Audio Production
The subject provides an introduction to audio fundamentals and audio recording focusing on the location sound environment. The subject will examine the areas of basic audio field recording techniques, location sound equipment familiarisation and setup, the recording process, and location microphone techniques. |
| Subject Code | Subject | ||
|---|---|---|---|
| BCCM007 | Contemporary Issues in Social Media
The subject covers the challenges faced by organisations such as channel dynamics, social media metrics and customer relationship management with the use of social media for business purposes. It also considers the perspectives of users as they consume content and form perceptions influenced by social media. |
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| BCCM009 | Research & Analytics
The subject covers the use of various research methods and analytics tools. This includes the identification of problem, the planning and use of appropriate data collection tools that will aid business decision-making. |
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| BCCM008 | Digital Content Management
The subject covers the management of digital content, which involves planning, production and delivery. It also covers the use of appropriate digital tools to produce content for different media channels. |
| Subject Code | Subject | ||
|---|---|---|---|
| DCE072J | Media Writing & Storyboarding
The subject covers screenwriting basics and storyboarding for short form content including dialogue writing, story structure, and techniques of writing for an effective screenplay. |
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| DCE073J | Integrated Media Production
The subject aims to equip students with the knowledge to create content using integrated resources such as digital photo stories, live streaming videos and graphic design to produce deliverables for different media platforms. |
| Subject Code | Subject | ||
|---|---|---|---|
| BCCM010 | Managing Media for Business
The subject covers the functions of strategic management for media enterprises. It also includes understanding the markets as well as a range of influences such as social climate, government, advertisers and media landscape that will determine the position of a media enterprise. |
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| BCLM049 | Media Law & IP
The subject covers a range of topics including copyright law, Internet content laws, laws relating to news reporting, news production and advertising. In addition, the subject also includes a brief study of the legal position in Singapore in relation to laws on privacy and data protection. |
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| BCCM011 | Business Pitching
The subject covers the art of storytelling for businesses as well as techniques for a convincing business pitch. It considers the different target audiences and situations when developing a pitch. This subject also covers the various aspects of effective presentation skills. |
| Subject Code | Subject | ||
|---|---|---|---|
| DCE074J | Capstone Project
The subject takes the form of a major project which allows participants to apply skills learned in the previous MCs. Working in a team, students will be given the freedom to develop their final project for a real client. It involves scripting, time management, budgetary plans, target audience research, business pitching, casting and the execution of directing, camera, audio and editing skills. |
Modes of Assessment
The assessments would be based on a combination of coursework components such as assignments, projects, and presentations.
For more information on course fee / schedule, or to apply,
Career Opportunities
This course provides job opportunities for graduates to work in both the design and non-design sectors. They can look forward to advancing their careers in the areas of Content Creation and Media Business Management.
Upon completing the part-time diploma course, graduates can look forward to taking up the following types of roles:
- Producer
- Director
- Script Writer (Content Creation Track: Content Production & Management)
- Video Editor
- Sound Editor/Engineer (Content Creation Track: Content Post-Production)
- Marketing Executive/Manager (Content Aggregation & Distribution Track: Media Business Management)
Entry Requirements
| ‘O’ Levels | At least 3 ‘O’ Level passes in the following subjects: AND 1 year of relevant working experience |
| OR | |
| Higher Nitec | GPA ≥ 2.0 |
| OR | |
GPA ≥ 1.5 AND 1 year of relevant working experience |
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| OR | |
| Nitec | GPA ≥ 3.5 |
| OR | |
GPA ≥ 3.0 AND 1 year of relevant working experience |
|
| OR | |
| Higher Nitec in Technology | GPA ≥ 2.0 AND 1 year of relevant working experience |
| OR | |
| Higher Nitec in Service | GPA ≥ 2.0 AND 1 year of relevant working experience |
| OR | |
| Nitec in Technology | GPA ≥ 3.5 AND 1 year of relevant working experience |
| OR | |
| Nitec in Service | GPA ≥ 3.5 AND 1 year of relevant working experience |
| OR | |
| WSQ Qualification | Relevant WSQ Qualification with 1 year of relevant working experience AND WSQ Workplace Literacy Statement of Attainment (SOA)(Level 6) AND Workplace Numeracy Statement of Attainment (SOA)(Level 6) AND 1 year of relevant working experience |
| OR | |
| Without relevant academic qualifications | At least 2 years of relevant working experience |
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 2 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
Suitable For
This programme is suitable for working professionals from various industries interested in entering the media industry or deepening their skills in script development, brand marketing, content production, and strategic media management to support the growth of the digital content creation and management sector.
Course Contact
- Mainline 67881212
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Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays. - https://www.tp.edu.sg/tsa
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Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Ave 1
Singapore 529757
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.
